Prius Hero image
Prius

Prius has now been discontinued

The Prius was first introduced at the 1995 Tokyo Motor Show. Today Hybrid vehicles can be found across select vehicles in the Toyota range, from small hatchbacks to SUVs. So while we’re sad to farewell this pioneering vehicle, we’re proud to say it’s never been easier to drive a Hybrid Electric Toyota that suits you.

FIND A USED PRIUS EXPLORE ALTERNATIVE HYBRIDS

A true innovator

The Prius was one of the first to introduce the term Hybrid to the world, and led the race for efficiency and reducing environmental impact.

Prius rear view
Prius rear view
Performance

Performance

While the most obvious advantage to the Prius was reduced fuel use and CO2 emissions[GA2], drivers would also discover that electric motors provided impressive acceleration. In 2013 a racing Prius competed in the GT300 racing series, and Hybrid engines are key to our recent successes in the world famous Le Mans 24 hour race.

Design

Design

As well as pioneering a new powertrain, the Toyota Prius brought about new ideas in design. Focused on aerodynamics, passenger comfort and design language that spoke to the futuristic nature of the vehicle, the Prius has always been instantly recognisable.

Technology

Technology

Forward thinking technology has always been at the heart of the Prius. Rather than relying on its external charger, Prius was capable of self-charging while it drove. Toyota Hybrid development has seen vast improvements in battery technology over the years, becoming smaller, lighter and more powerful.

Prius mosaic image
Prius mosaic image

Overseas model shown.

The legacy of the Prius

The Prius will always be remembered as one of the world’s first mass produced Hybrid Electric vehicles, an instantly recognisable icon and a leap forward in technology.

The pioneer of the Hybrid age

Hybrid electric vehicles have become common on the road, but the Prius was one of the the first mass produced Hybrid vehicles the world had seen. With each new generation we pushed the technology to be better and more accessable for an incredible amount of drivers.

Prius hits Australia

The Toyota Prius was first launched in Australia in 2001. This first model 1.5-litre hybrid powertrain produced 53kW and 115Nm, teamed to a 33kW electric motor. Today a RAV4 2.5L AWD Hybrid delivers 163kW and has a 1,500kg braked towing capacity.

Already own a Prius?

The best place to service and repair your Prius will always be at a Toyota Dealership. Our Toyota Technicians are experts in Toyota vehicles old and new.

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Prius rear view

Alternatives to Prius

The Prius began our search for reduced emission driving. Today you’ll find great fuel-efficiency options across the Toyota range.

Corolla Hatch

COROLLA ZR HATCH SHOWN

The Corolla Hybrid hatch has a petrol engine and electric motor that work in perfect harmony to create 90kW of fun driving.

camry

Camry

CAMRY SL SHOWN

The Camry Hybrid seamlessly integrates a battery-powered electric motor with the power of a petrol engine to deliver 160kW.

Yaris Cross

Yaris Cross

YARIS CROSS GX SHOWN

Available in Hybrid for fun and zippy performance, a lighter eco footprint, and savings at the pump.

EXPLORE THE RANGE

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