Partnerships

Every year, Toyota is proud to sponsor and participate in a range of community and environmental events.

An ocean of people watching a live performance by a group at the Toyota Tamworth Country Music Festival, lights beaming down onto the crowd with a Toyota logo lit up behind the performers.

The coin flip being performed by Dylan Alcott at an AFL match between Richmond and GWS giants at the Melbourne Cricket Ground.

AFL / AFLW

Since 2004, Toyota has been the Premier Partner of the Australian Football League and are proud to announce becoming the official automotive partner of the AFL Women’s Competition (AFLW). This season, we'll be there again to ride the rollercoaster of emotion that footy never fails to deliver.

A promotional image for the Paralympic games, featuring ‘START YOUR IMPOSSIBLE’ in golden yellow, beneath which is the Toyota logo, followed by the Olympics and Paralympics logos. To the left, is a sledder, wearing a vivid orange and yellow bodysuit and a black shiny full-face helmet.

Olympic and Paralympic games

Toyota has a rich history of involvement in the Olympic and Paralympic movements, with an on-going partnership with the Australian Olympic Committee and the Australian Paralympic Committee. 

The Australian cricket team high-fiving and celebrating a victory on the pitch on a sunny day.

Cricket

As proud partner of Cricket Australia, Toyota loves the game as much as you do and we want to celebrate it at every level.

A live performance by a group at the Toyota Tamworth Country Music Festival, red and orange spotlights shining onto the stage and the crowd, with a giant glowing Toyota logo lit up behind the performers.

Toyota Country Music Festival

For over 30 years Toyota has supported the country music industry from the streets of Tamworth, where the careers of renowned country music artists were launched including Lee Kernaghan and The McClymonts.
Two rows of Toyota racing vehicles lined up on a racetrack, each with an accompanying race car driver standing proudly next to it.

Toyota GAZOO racing Australia 86 series

It’s all about performance, technology and design combined with sheer exhilaration. The brilliance of the vehicles, the skill of the drivers and the thrill of the race, nothing in motorsport can complete!

A young child with shoulder length orange hair and freckles, smiling cheekily, wearing a blue National Tree Day jumper, holding up dirt-covered hands, surrounded by freshly planted trees, on a warm sunny afternoon in the Australian bush.

National Tree Day

Every year, Toyota dealers and staff roll up their sleeves to get their hands dirty in support of Toyota’s involvement in Planet Ark's National Tree Day and as part of our commitment to Australia's future.

The rugby league team, North Queensland Cowboys running across a field during a night match under beaming lights, flames shooting from pillars overhead.

North Queensland Cowboys & QRL Gold Stars

Since 2003, Toyota has been the Principal Partner of the mighty North Queensland Cowboys, riding the rollercoaster of emotion that this game never fails to deliver. Now in 2020, we are proud to partner with the Queensland Rugby League Gold Stars, who are the region’s first women’s team to enter the QRL competition.

The Adelaide Crows' AFLW team on the field during a match, celebrating together under the sun.

Adelaide Crows / Crows AFLW

Since 1991, Toyota has been a Major Partner of the Adelaide Crows. In 2016, Toyota proudly became a partner of the Crow’s AFLW team and continue to support women’s football teams around Australia. Both the Crows and Toyota have a winning culture built on passion, innovation and inspiring progress on the field and on the road.