Events & Sponsorship

Connecting with communities
A group of young children in football jerseys outside in the sun joyously celebrating, with two young girls at the front of the group holding up cheques from Toyota.

Toyota sponsorship activities aim to build upon our positive corporate reputation within the communities in which we operate. Whether on a Commercial or Community sponsorship level, we seek to engage in mutually rewarding associations with our partner stakeholders and deliver against commercial objectives.

The coin flip being performed by Dylan Alcott at an AFL match between Richmond and GWS giants at the Melbourne Cricket Ground.

Toyota sponsorships & partnerships

Toyota Australia is committed to giving back to the community through sponsorships which have a positive impact and align with our values and strategy. Learn more about our exciting sponsorships and partnerships.

A live performance by a group at the Toyota Tamworth Country Music Festival, red and orange spotlights shining onto the stage and the crowd, with a giant glowing Toyota logo lit up behind the performers.

Toyota commercial sponsorship guidelines

Toyota is proud to support people, activities and organisations that work to enrich our community. If you’re considering us as a potential sponsorship partner, please take a look at our Sponsorship Guidelines. You can then submit a request via email.
Five women with a ‘Thank You’ sign held up, surrounding yellow tubs of donated children’s sports gear such as tennis rackets, tennis balls, sports cones and hula hoops.

Our community activities

Partnering with local councils and community groups, Toyota Australia is providing resources and funds to enhance the community's capability for local needs.
Two uniformed school girls, sitting on the floor participating in Toyota’s STEM workshops.

Toyota Community Trust

The Toyota Community Trust is an ongoing legacy of Toyota’s manufacturing presence in Australia. It is a discretionary trust managed by the Directors of Toyota Community Foundation Australia Pty Ltd, acting as Trustee.