Your business vehicle may just be your most important asset. Not only does it carry your equipment—it also carries your message to potential customers whenever you drive.
No doubt, your business vehicle spends a lot of time on the road. At a minimum, it’s getting you from job to job, but at best, it acts as a moving billboard. Knowing how best to display your business brand on your vehicle might not be straightforward.
Let’s unpack what makes great branding for your business vehicle, and what doesn’t.
Make it clear
No matter what you want to display on your business vehicle, make sure people can read it. Remember, you’re a moving billboard; your potential customers won’t have enough time to read your company mission statement. Tell them who you are, what you do and how to contact you.
How many white plumber’s vans do you think are on the road right now? Do something that makes your van stand out. If people remember the big orange plumber van, then you’ve won half the battle. It is probably worth repeating our first point though, remember to make it clear.