Can you tell us a bit more about how you’re promoting a circular economy?
It starts with those organisations that we partner with to provide either the raw materials for us to manufacture our products, those organisations that transport finished goods and then those consumers or customers that purchase products. It starts by making sure we’re dealing with companies that have an environmental position and policy that aligns with ours. Then it’s up to us, as a manufacturer of those raw materials, to make sure we approach everything in an environmentally sustainable way. We’re utilising water loops in our manufacturing facilities. Solar panels are used extensively globally on all our manufacturing and warehousing facilities. As we have finished goods that go out to our consumers and customers, we provide a program around recycling products. We also work with our salon/hairdressing partners to be able to be environmentally sustainable themselves.
That’s the true circular economy, where you’re doing it across every touchpoint – product, raw materials sourcing, manufacturing, warehousing and distribution. Hybrid fleets are one of the elements because the team that’s in the field, on the road, seeing customers, taking orders, taking samples, doing business consultations – helping keep the business running.
What were some of the most inspiring ideas or actions you heard about L’Oréal’s Respecting our Planetary Boundaries virtual panel?
One part of the discussion was around consumer knowledge – the consumer has never been more educated than they are now, and I love that. It holds us accountable as an organisation. The consumer will do research about the product packaging and the product label, and supply chain custody. They’ll have a look all the way through to see if you are doing all the things that you said you would do.
At the event, Julie Bishop also touched on a point about the public versus the private sector. In Australia, the political, public sector isn’t as willing and responsive to step forward and commit to change in the nine elements, compared to L’Oréal globally. So the private sector has a responsibility to do something about it.