World-first: diamonds made from a car to celebrate launch of stylish Toyota C-HR

The sharp-edged exterior styling of the all-new C-HR was inspired by a cut diamond, and now it’s become one, with a world-first diamond collection created from parts of the car itself - a collection that allows you to make a statement.

Australian jewellery designer Millie Savage has managed to turn parts of what was once a Toyota C-HR into a stunning and bold collection; consisting of 9 rings, one necklace, one bracelet, a pair of earrings and in true Millie Savage fashion, a tooth grill.

The one-of-a-kind lab-grown diamonds have been crafted specifically using carbon extracted from components of a pre-production C-HR, and took just under four weeks to grow.

Toyota Australia Chief Marketing Officer, Vin Naidoo said this was an exciting opportunity for Toyota to be a part of something unique and innovative.

“This is an incredibly exciting moment for Toyota Australia, working with Heart in Diamonds and Millie Savage to create this world-first collection using carbon sourced from the new C-HR - it is something we are very proud to be involved in,”

“The opportunity to collaborate with one of Melbourne’s best-known independent jewellery designers in Millie Savage is such a special opportunity for Toyota Australia.

“Millie’s world-first capsule collection is a chance for us to learn from, and connect with, local creatives, and showcase how inspiration and creativity can be derived from anywhere.”

Vin Naidoo

Millie Savage, who began her career by hand-making pieces in her garden shed, and now having stores in Melbourne, Moorooduc and London, said that when she saw the brief from Toyota, she was immediately inspired.

“The concept of transforming something mechanical into something organic was a major inspiration,”

“I focused on the sleek lines and innovative design of the Toyota C-HR, infusing these elements into the jewellery pieces. The final products are bold yet refined, reflecting both the car's contemporary aesthetic and my own style.”

Millie Savage

Millie believes in using ethically sourced, high-quality materials and has a true love for jewellery making, ensuring a high level of craftsmanship.

The Toyota and Millie Savage jewellery collaboration will be available to purchase at www.milliesavage.com/collections/limited-edition-2024 from 12pm on Monday 19/08/24.

The Toyota C-HR is available in three variants with a choice of two new-generation hybrid powertrains, and features a range of new technologies for safety, comfort and convenience.

For more information on the Toyota C-HR, please see the press kit here.

To view the collection please see here.