Toyota’s ‘Good for’ Programs reaches $20 million milestone, empowering grassroots football and cricket clubs across Australia.
Children participate in a cricket clinic.
The Good for Programs are dedicated to driving the growth and continuity of grassroots cricket and Australian football clubs with several initiatives, which provide much needed funding for individual clubs and teams.
This milestone underscores Toyota’s deep commitment to supporting local sporting communities across the nation through the various Good for Program initiatives, the most successful being the Good for Raffle, which runs across both football and cricket seasons.
The Raffle enables clubs to register and sell raffle tickets to their local community offering $250,000 worth of prizes, funded by Toyota Australia, with 100 per cent of profits from the raffle ticket sales going directly to the club.
Toyota Australia Chief Marketing Officer, Vin Naidoo said reaching the $20 million milestone is a proud reflection of Toyota Australia’s ongoing dedication to supporting local clubs across both sports.
“The Good for Programs demonstrates Toyota’s strong focus on supporting Australia’s beloved local sporting communities in a tangible way, while providing a platform for communities to rally around and support their local club,”
“With the continued support and generosity from sports fans for their local footy and cricket clubs across the nation, the Good for Programs have been an important means of funding that impact grassroots sports in such a positive way.
"Many clubs have noted they rely on funding and volunteers to survive and that the Good for Programs play a crucial role in helping clubs grow, foster a stronger sense of community, and ensure continued success of local footy and cricket for years to come.”
Vin Naidoo
Toyota Ambassador and AFLW player, Katie Brennan, reinforced the importance of local and grassroots sports.
“These kids have the best experience at a local football level, they learn so much and have fun with their mates, which is what football is all about. The opportunities Toyota provides are just amazing.”
Katie Brennan
Newly appointed Toyota ambassador and Australian Cricketer Cam Green agreed.
“I had the best time growing up at my local club, I wouldn’t be the player I am today without grassroots cricket. These kids are the future of our sport, so the support of Toyota is amazing.”
Cam Green
AFL Executive General Manager Customer and Commercial Bec Haagsma echoed these sentiments.
“On behalf of the AFL, we would like to extend our heartfelt gratitude to Toyota for reaching this incredible milestone for grassroots sports.
“The achievement is a testament to Toyota’s unwavering support for the sport and for grassroots footy clubs across Australia. Toyota’s Good for Footy Program empowers local clubs and ensures they can continue to thrive and nurture the next generation of talent.”
Bec Haagsma
Ed Sanders, Cricket Australia Chief Commercial Officer said.
“Funding and resources provided through initiatives like the Toyota Good for Cricket Raffle positively impact many community cricket clubs, so we are immensely proud of this milestone and thankful to be part of such a beneficial program and wonderful partnership.”
Ed Sanders
For more information on Toyota Australia’s Good for Programs and ways to get involved, please visit www.toyota.com.au/community/partnerships.