Our Business & Governance

We are living in an age where social shifts, rapid technological advances and the urgent need to combat climate change are converging to give rise to a once-in-a-century period of profound change in the automotive industry. Toyota is determined to meet these changes head on, anticipating and helping to shape a better future of zero emission mobility.

Our strategy

Our business activities are guided by a series of comprehensive, long-term strategies, including:

Our vision for 2025: Creating Innovative Mobility Solutions for all Australians

The President’s Goals for 2020

Our Corporate Hoshin for the 2018/19 financial year

Our material sustainability topics and stakeholders

In keeping with our principles of continuous improvement, we focus our energies on the issues that matter to our business and our stakeholders, including consideration of society and the environment. With rapidly changing environment and technology, we are responding to these trends with a focus on Connected, Autonomous, Shared and Electrified vehicles.

Toyota sustainability
Toyota sustainability

Financial performance


Total after-tax profit for the 2018/19 financial year


Toyota and Lexus vehicles sold


cars sold to 10,363 business and government fleet customers

Market share

Maintaining and growing our market share continues to be integral to our strategy.


Over the 2018/19 financial year, we increased our market share by 0.3%

16th year

We became the country's top-selling car brand for the 16th consecutive year


Our share of the market was almost double that of our nearest competitor

Guest experience

We aim to delight our guests with the right product in the right place at the right time. We deliver the vehicles Australians need, with more Toyotas on the road than any other vehicle. Our vehicles create Toyota fans for life, combining the fun of driving (‘waku-doki’) with the peace of mind that comes with our quality, durable, reliable vehicles. Our guests and their needs are always our focus.

Dealer support

Our success is inextricably linked with our network of dealerships. Our dealerships are the physical presence of Toyota across the country, and are at the frontline of our interactions with guests and local communities. As at January 2019 there were 203 Toyota dealers, with 281 outlets employing 12,609 people. Our number of Lexus dealers as at March 2019 sits at 23 dealers.

Board of Directors and Board Committee

The Toyota Australia Board comprises four Directors including two Toyota Australia executives and two Toyota Motor Corporation executives. Collectively, the members of our Board have over 128 years’ experience working with Toyota locally and internationally. The Board’s focus is to establish a robust governance framework, set strategic direction, and provide alignment with TMC and learning from the global approach. The values outlined provide the touchstone for all decisions made by the Board and Executive.


Toyota Australia takes compliance with all relevant laws and regulatory controls extremely seriously. Our compliance requirements include product safety and advertising standards. During the reporting period, we addressed the Takata airbag compulsory recall, diesel particulate filters and data breaches.