Our Business

During our business transition, our headcount went from 4,012 employees to 1,452. In spite of this, we’ve had an incredible 12 months, selling a total of 229,258 Toyota and Lexus branded vehicles – our best sales result in five years.

Our strategy

Our business activities are guided by a series of comprehensive, long-term strategies, including:

Our vision for 2025

Our vision for 2025

‘creating innovative mobility solutions for all australians’

Our vision for 2025

The President’s goals

Discover more about our President’s ambitions for 2020

Our corporate Hoshin

Our corporate Hoshin

This is what we had in mind for the 2017/18 financial year

Business transition

As of 3 October 2017, Toyota Australia ceased all manufacturing operations. There was no ‘guidebook’ for what we should do or how to do it, but the Board took its lead from the Toyota Way – particularly the pillars of 'continuous improvement' and 'respect for people’ – and were able to secure a number of best-ever achievements for the business.

Financial performance


Total after-tax profit for the 2017/18 financial year


Total sales of new Toyota and Lexus vehicles


Total number of exported Toyota and Lexus vehicles

Market share

Maintaining and growing our market share continues to be integral to our strategy.


Over the 2017/18 financial year, we increased our market share by 0.4%

15th year

We became the country’s top-selling car brand for the fifteenth consecutive year*


Our share of the market was almost double that of our nearest competitor

Guest experience

Over the last few years, we’ve refocused our efforts on becoming a guest-first organisation. Not only have we rebuilt our entire Lexus website (nominated for a Webby Award) to provide a better online experience, we’ve also formalised a framework to protect the privacy and security of our guests in the unlikely event of a data breach.

Dealer support

When it comes to working with dealers, our focus has been on helping them improve their guest experience. As such, we now require them to appoint a full-time Guest Experience Manager, and we measure their success based on their Net Promoter Score® (NPS), which reflects the number of guests willing to refer family and friends to Toyota.

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