Commercial Sponsorship Guidelines Commercial Sponsorship Guidelines

Commercial Sponsorship Guidelines

Sponsorship Assessment Criteria

Toyota receives thousands of requests annually for sponsorship support and each request is assessed on a case-by-case basis to determine whether it aligns with Toyota’s sponsorship strategy and criteria.

While Toyota will review all external requests for sponsorship, the emphasis will be on creating or pursuing activities that most strongly align with either our commercial or community priorities.

Toyota is unable to proceed with requests for support that do not meet these objectives and, in addition, budgetary constraints can also limit the number of opportunities that can be undertaken.

All sponsorship applications are evaluated according to the criteria, which you should respond to in your proposal. It takes approximately eight weeks to assess requests and a response will only be sent to you should your request be successful.

Commercial Sponsorship Guidelines

Provide adequate lead-time for Toyota to maximise its investment. This requires a minimum of 12 weeks lead time for sponsorship requests valued at under $5,000 and 6 months for those over $10,000.

We also recommend sending through requests during our business planning time which is December through to February each year. This gives us the best opportunity to consider new partnerships and budget accordingly for the next financial year.

item 1

Outline a defined sponsorship plan with key accountabilities, objectives, performance indicators and measures, resourcing, execution and timings.

item 2

Be consistent with Toyota corporate and commercial brand strategies.

Commercial Sponsorship Checklist


Confirm whether application is a Commercial or Community sponsorship request. If Commercial, move onto step #3 otherwise visit the Toyota Community foundation page.


Determine whether application
meets Toyota Australia Assessment
Criteria.If yes, move onto step #4.


Email your application including all required information to


Await result of application. You will receive an automatic response confirming we have your request and it has been received. Successful applications will then be contacted within 8 weeks of receiving the application. Due to the high volume of requests, only successful applicants will receive a second response.


Should you have any queries in relation to our application process, please refer back to the sponsorship guidelines. If we have any questions relating to your application/request we will be in direct contact with the requester.

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