Toyota and the Olympic and Paralympic Games

We’re committed to unlocking human potential through the power of movement.

As worldwide partner of The Olympic Games and The Paralympic Games, Toyota aims to encourage creating a peaceful society without discrimination through sports and a commitment to creating a sustainable society through mobility. Toyota's values of continuous improvement and respect for people are shared by The Olympic Games, which brings together the entire world in friendship and solidarity to celebrate the highest realization of human potential.

As the first mobility partner of The Olympics Games and The Paralympic Games, Toyota aims to offer mobility services and logistics expertise.

On Monday 16 October Toyota Motor Corporation launched "Start Your Impossible" – a global corporate initiative that aims to inspire Toyota employees, partners and customers, and connect them with the company's core beliefs. In an age of accelerating technological and environmental developments, "Start Your Impossible" marks Toyota's commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.

Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true. The "Start Your Impossible" initiative reflects these values and highlights the company's goal to provide freedom of mobility for all.