Toyota Sustainability - Community Sponsorships

National Tree Day is a community-based environmental activity, sponsored by Toyota Australia and organised by Planet Ark, which encourages people to plant trees, shrubs and grasses in their local area.

As Australia's biggest community tree planting event, National Tree Day and Schools Tree Day have been responsible for the planting of more than 16 million native trees and shrubs by approximately 2.5 million volunteers over many years.

Tree Day activities were held across the country on 30 July and 1 August 2010 involving Toyota Australia employees and dealers, who encouraged local schools, councils and community groups to get involved.

Toyota Good for Footy Program

Launched in 2005, the Toyota Good for Footy Program is a grassroots initiative that encourages Toyota dealers to support local football clubs in need of financial support. By the end of the 2011 season, Toyota's Victorian, Tasmanian and southern New South Wales dealers will have donated more than $2 million to the Toyota Good For Footy Program.

Toyota Cup - National Rugby League (NRL)

The Toyota Cup (under 20s) is the official development competition for the Australian NRL. Launched in 2008, the Toyota Cup aims to nurture the next generation of young talent and pave the pathway for young players to progress to first grade.

Toyota Australia believes that playing a role in helping to develop well-rounded participants is just as important as helping to develop well-rounded athletes. By encouraging young players to balance training, education and career opportunities while playing in the Toyota Cup, the players will also be better poised to broaden their personal successes beyond their playing days.

CanTeen

Toyota Australia has been a supporter of CanTeen, a charity for young people living with cancer, since October 2005. Toyota Australia provides CanTeen with a fleet of four Tarago vehicles to fulfil transport requirements for children and their families as needed.

Australian Paralympic Committee

Toyota Australia has been a major sponsor of the Australian Paralympic Committee (APC) and team since 2004. The company supports APC's current athletes, most recently in the 2010 Vancouver Paralympic Winter Games, where Australian Paralympians claimed four medals. The company also sponsors Toyota Paralympic Talent Search Days, which help the APC discover, develop and train disabled athletes who show potential to become future Paralympic stars.

Toyota Star Maker

Toyota Australia has a long and proud history of supporting rural Australia - through country music festivals, environmental initiatives and grassroots sporting programs.

One of the ways it does this is through a country music talent search for up-and-coming artists in Australia called Star Maker. In 2011, the winner was Luke Dickens, who follows in the footsteps of country artists who have claimed the Star Maker title, including last year's winner Luke Austen, Keith Urban, Lee Kernaghan and Beccy Cole.

Luke's prize includes an album recording contract, 12-months' use of a Toyota RAV4 with a fuel card, production of a video clip by an award-winning director and guaranteed performance bookings for a number of festivals.

The award was presented at the Tamworth Country Music Festival in January 2011. At the festival, Toyota Australia staged its annual Concert for Rural Australia, this year taking on the title of Toyota Concert for Flood Relief, a free concert which raised $570,000 for the Premier's Disaster Relief Appeal, which helped provide resources to communities affected by the floods of January 2011 and Cyclone Yasi.