Toyota Promise Innovation


  • About Innovation
  • Hybrid Synergy Drive

About Innovation

Nothing is so good that it cannot be made better. That is why we strive for constant improvement in everything we do. It's simply the way that we do things. We have a word for it: Kaizen. It means continuous improvement and it is the key principle that guides us in our commitment to deliver more to our customers.

It's what drives us to perform over 1,500 crash simulations each year with actual Toyota vehicles, and to our developing advanced injury-simulation software that measures injuries not measurable with conventional crash test dummies. And, it's a genuine commitment to new solutions today, for a better tomorrow with our being first to market a hybrid, and to now having sold over 3 million Toyota hybrid cars worldwide.