Push button start

Prius ignition is the start of a new generation. Instead of a conventional key-start, the Prius gives you a simple, ergonomic push-button start. Your key is just for security. Simply insert it in the keyslot, and press the Start button. In fact, with the i-Tech grade, you don't even need to take the key out of your pocket. As long as it's in your possession, simply press Start and you're driving.

EMV Display

The Prius Electro Multi Vision (EMV) display is the future of motoring here today. It's is a 7-inch Liquid Crystal Display (LCD) featuring high quality Video Graphics Array (VGA) vision. It gives you user-friendly, touch-panel control of your sound system, A/C, vehicle information, DVD satellite navigation (i-Tech), and Blue-Tooth mobile (i-Tech). Perhaps most importantly, on the i-Tech grade, it's your reversing eyes... The i-Tech features a camera mounted adjacent to the rear number plate. As soon as you engage reverse, it switches on, giving you a clear view of everything behind the car on your EMV display.

Bluetooth™ Hands-Free System (i-Tech)

Operate your Bluetooth™ enabled mobile phone safely and conveniently all from your steering wheel. And you can do far more than just dial. You can also access your phone directory, call register, and received calls, number editing, and fast dials are all made via the touch-sensitive screen. You can even send previously registered one-touch tone signals to a recipient while you're talking.

Cruise Control

Cruise freeways and motorways with constant speed control and absolute peace of mind. Prius not only uses a fraction of the fuel of conventional vehicles, it even gives you cruise control so you can worry less and enjoy more!

6 speaker CD system standard

Being environmentally conscious doesn't mean sacrificing your creature comforts. To the contrary, the smooth acceleration and quiet ride of the Prius are the perfect environment for a 6 speaker CD system with the excellent sound reproduction capabilities:

• Single CD player
• 6-speaker system
• 40Wx4 channel amplifier
• AM/FM radio
• Steering wheel controls including volume, tuning, mute, mode, and Next/Previous

MP3 & WMA compatible JBL Premium audio system (i-Tech)

Upgrade to the ultimate audio experience with the i-Tech grade:

• MP3 & WMA compatibility
• 6-disc in-dash CD changer
• 9-speaker system
• 45Wx4 channel amplifier
• AM/FM radio
• Steering wheel controls including volume, tuning, mute, mode, and Next/Previous

Multi-function steering wheel

Enjoy total control of your environment without taking your eyes off the road for a second. The Prius multi-function steering wheel gives you the power to control radio, CD, climate control, telephone (i-Tech), navigation (i-Tech) and information displays. And it's all just a thumb-click away.

Satellite navigation (i-Tech)

Know where you are and know where you're going with pinpoint precision. Prius' DVD satellite navigation system displays your exact location on an on-screen map, and provides voice directions to guide you to your destination. The system was designed for ease-of-use, featuring:

• 7-inch LCD touch screen controls
• Voice guidance in 8 languages
• ETA (Estimated Time of Arrival)
• Route tracer
• More powerful functions for showing street names and compass directions
• Motorway and freeway modes
• POI (Point of Interest), icon, and brand name searches
• 32,000 colours
• Comprehensive help system for destinations, menus, and switches