Iconic styling
Our 3rd Generation Prius doesn't just reflect its iconic shape and design heritage - it goes even further by setting a whole new benchmark in purposeful vehicle design. The sleeker, more refined body, aero-cornered bumpers and a rear-focused roof provide a seamless airflow around, over and even under the car. Indeed, Prius has spent more time being refined, and redefined, in wind tunnels than any other Toyota in history.
Aerodynamics
The sleek lines and sweeping roof of the Prius are not just for show - they provide efficiency benefits as well.
From the front bumper to the rear spoiler, every ridge and corner of the Prius optimises airflow over, under and around the car. The car is designed to slip through the air - saving fuel and emissions. The industry measures aerodynamics by a car's drag co-efficient (Cd). The Prius Cd of 0.25 is among the lowest you'll find for any production car.
LED headlamps
The Prius i-Tech® has LED headlamps because of their long life, less power consumption, and higher luminosity.
Sophisticated and energy efficient, LED (Light-Emitting Diode) headlamps use less energy but produce more light than standard headlamps. They are renowned for their long life cycle (up to 15 years) and can also help reduce power consumption. Prius is the first ever Toyota vehicle to use LED headlamps.
Prius also features Daytime running lamps.
Wheels
Prius features 15" alloy wheels and Prius i-Tech® offer sporty 17" alloy wheels. These wheels have been designed to ensure they give you better aerodynamic performance and lower fuel consumption.
Ecological trim
Prius is the first car in the world to use a plant-based plastic for some interior trim.
The Toyota-developed Eco-Plastic emits 20% less CO2# than standard plastic over its lifetime. You'll find trims and scuff boards are made from plant-derived plastic, while sound proofing and the driver's side seat cushion are made from a combination of recycled materials.
Smart entry and start system
With smart entry and start you just have to have the key with you to get moving. No more fumbling.
You can keep your key in your pocket or bag when unlocking and starting your Prius. The car senses the key when you're close enough - so you just need to clasp the driver door to unlock it and tap the power button to start the car.
60:40 split retractable rear seats
Drop either rear seat, or both, to create storage space big enough for your bike, board or shopping.
With 60:40 split retractable rear seats you can get the combo right for whatever cargo you're carrying. Load up with luggage and comfortably seat up to three passengers in the back as well.
