Innovation comes in many forms, but never has it been as elegant and refined as the latest generation Prius. It's unmistakable shape is the result of advanced wind tunnel testing, and when combined with a lower centre of gravity and enhanced aerodynamic features, Prius design takes on a bold new dimension of style.


The highly distinctive silhouette of Prius incorporates highly advanced aerodynamic features front, rear, above and below. These include a lower bonnet line, optimised front and rear bumper shapes, an aerodynamic rear trailing edge and combination lamps as well as front spats and fuel tank side undercovers, that all work as one to give Prius a world class co-efficient of drag (cD) of just 0.24. This means the airflow around Prius is smoother and less disturbed to further enhance fuel efficiency.

LED headlamps

The Bi-LED Headlamps in Prius offer long life, low power consumption and excellent visibility. When combined with Auto Headlamp Levelling and Daytime Running Lamps (DRLs), the way ahead with Prius is efficient and bright.


15" alloy wheels with aerodynamic wheel covers are fitted as standard to Prius rising to sporty 17" alloy wheels with resin ornamentation on Prius i-Tech. Both designed to ensure they deliver better aerodynamic performance and lower fuel consumption.

Ecological trim

The Prius interior is purposely coordinated with fabrics and colours that provide an atmosphere of calm and accentuate the unique interior lines around you, rising to include tasteful Leather Accented seats in Prius i-Tech®. The instrument panel and door trim surfaces are finished to provide a smooth, warm feel while the space above is shaped for maximum headroom. The black-out finish on the centre and rear pillars creates a feeling of greater space, and the silver chrome ornamentation presents a luxurious finish.

Smart entry and start system

With Smart Entry and Start system, you can unlock the driver's side door and get going with the keys still in your bag or pocket. The car senses the key when you're close enough - so you just need to clasp the driver door to unlock it then tap the power button to start the car.

60:40 split retractable rear seats

Prius offers you the flexibility to carry all sorts of loads with ease. With 60:40 split retractable rear seats you can get the combo right for whatever cargo you're carrying. Load up with luggage of different shapes and sizes, and comfortably seat up to three passengers in the back as well.