April 5, 2017
HILUX LEADS TOYOTA TO BEST MARCH IN SEVEN YEARS
Toyota's HiLux has taken an early lead as Australia's best-selling vehicle in 2017 after topping the sales charts last month.
HiLux has become the only vehicle in the Australian new-vehicle market to pass 10,000 sales (10,333) this year. Its stablemate Corolla is in second place (9,909).
On-going strong demand for these two popular models, as well as for other Toyota vehicles including Camry, RAV4, LandCruiser Prado and LandCruiser wagon, has lifted Toyota to its strongest March sales in seven years.
Local motorists bought 19,652 Toyota vehicles last month - a figure that is greater than the combined totals of its two nearest competitors.
The March tally represents a gain of 10.1 per cent compared with March last year. Toyota's sales increase of 1,803 vehicles for the month exceeds the entire industry's growth which was just 898 sales.
Compared with February 2017, sales of Toyota vehicles were up 20.5 per cent while industry-wide sales of SUVs outstripped passenger cars for the second month in a row.
March-on-March sales for LandCruiser wagon were up 50.9 per cent, petrol Camry 42 per cent and RAV4 27.1 per cent while Toyota's entire light-commercial vehicle range posted an increase in sales averaging 12.6 per cent.
Toyota Australia's executive director sales and marketing Tony Cramb said the company was targeting continued growth across its range of passenger cars, SUVs and light-commercial vehicles.
"Toyota is gaining ground in all three areas, which reflects a trend by motorists to stick to brands they trust during a time of varying results across the industry," Mr Cramb said.
"This is enhanced by the rock-solid reputation of Toyota vehicles in terms of quality, reliability and resale value," he said.