February 7, 2017

AUSTRALIA PUNCHES ABOVE ITS WEIGHT IN TOYOTA WORLD

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Toyota HiLux and Corolla - TMC's best-selling vehicles in Australia (HiLux SR5 double cab and Corolla hybrid shown).
Australian motorists buy more Toyota and Lexus vehicles than countries with much larger populations, including Canada and every nation in Europe.

 Global figures released by Toyota Motor Corporation (TMC) show Australia is ranked as the global automotive giant's seventh-largest market.

 Australia is also TMC's most successful country outside Japan, based on its population, on the list of the top 10 global Toyota and Lexus sellers in 2016.

 Local motorists bought 218,738 Toyota and Lexus vehicles last year, pipping Canada by just under 1,000 vehicles and out-selling the United Kingdom (14th) by almost 100,000 deliveries.

 Australia's tally also ranks ahead of Brazil and the Philippines and is higher than the combined totals for noted car-loving nations Italy (21st), Germany (22nd) and Spain (24th).

 Toyota's success in Australia translates into 8.9 cars sold for every 1,000 people, which is second only to Japan among the top 10 nations.

 To match Australia's selling rate, China would have to boost its Toyota and Lexus sales more than 10-fold to almost 12.3 million vehicles.

 Toyota Australia's executive director sales and marketing Tony Cramb said the strength of the local sales figures was magnified by Australia having more automotive brands and models competing here than other major markets.

 "The incredible loyalty shown by Australian motorists over more than half a century has enabled us to achieve a dominant share of the local market and to be placed among the strongest sales countries in the Toyota world," Mr Cramb said.

 "The proportion of Australians who buy Toyota vehicles is higher than in the United States and we outsell countries that have substantially larger population bases," he said.

 "Other success factors include our broad range of excellent vehicles - about to be expanded with the C-HR SUV - and our dedicated employees and nationwide dealer network."

 Last year was the 14th straight year of market leadership for Toyota in Australia and the second consecutive year of record sales for Lexus.

 The United States is Toyota's biggest-volume market with almost 2.45 million sales last year or 7.5 vehicles per 1,000 people.

 The home market of Japan passed 1.58 million sales in the period or 12.5 vehicles for every 1,000 people, followed by China with 1.21 million or 0.9 vehicles per 1,000.

 Outside the top 10, Taiwan sold 139,040 vehicles while India, Russia, the UK, South Africa, the United Arab Emirates and Mexico all reported sales of more than 100,000 vehicles.

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