Prius c Concept
Smart city driving
For drivers who need a car to get around town and who don't want to be paying astronomical amounts for fuel, the Toyota Prius c Concept is the answer. It's more compact than the existing Prius so squeezing into tight parking spots is a breeze. The Prius c has a 5-door design to accommodate extra passengers and luggage.
The Prius c Concept, with c representing a "city"-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.
First class fuel economy
The Prius c Concept has the core Prius values based on our proven Hybrid Synergy Drive® technology - strong performance, great fuel economy and ultra-low emissions. The car switches driving modes automatically, responding to your driving needs. The hybrid technology, combined with the compact lightweight size of the vehicle, would make it one of the most fuel efficient vehicles in its class.
Fun to drive, affordable to own
The Prius c Concept is the inspiration for a future small hybrid with an entry price point and superior fuel economy. Aimed at the compact car buyer, the Prius c Concept is designed to appeal to young singles and couples who want a mainstream city car that provides outstanding fuel economy whilst being fun to drive. Economical and eco-sensitive, there's a lot to love with this intelligent little car.