Lower Costs Drove Stuart Alexander to Switch
Stuart Alexander & Company Pty Ltd has been marketing and distributing some of the world's favourite brands for over 120 years in Australia. These include such famous names as Tabasco® Sauce, Smint®,
Werther's Original®, Mentos®,
Fisherman's Friend®, and Guylian® Belgian Chocolates.
CFO David Slatyer explains the company's decision to switch their fleet of 47 cars to Toyota RAV4s. "We were looking for the fuel efficiency of a medium-size sedan and the storage capacity of an SUV - for everything our reps need to carry." Stuart Alexander wanted "a vehicle that suits the overall image of our brands - from Tabasco Sauce to Mentos" explained David Slatyer.
"Of course, when you are looking to replace about 50 vehicles, leasing and running costs add up." According to David, "It's really about what you'll be up for month after month, year on year. It soon became clear that, over the life of the lease, we would pay less with a fleet of RAV4s." For the distributors of some of Australia's most popular lollies, David said it was "the sweetest deal."
Now that all the negotiations are complete and the deal done, what does David Slatyer think about the ongoing customer service they are getting from Toyota? "I've had good feedback from various quarters about the friendliness and prompt response of the Toyota Dealerships who provide support and service for our RAV4s."
So what do the staff at Stuart Alexander, who now drive RAV4s, think of the switch? David replied, "I believe they are very happy with the change. The RAV4 is a great car and does everything you expect of it. No one has expressed any regrets. Quite the opposite. It's been one of management's more popular decisions."
"As the rest of the vehicles in the fleet come up for renewal, we'll be replacing them with RAV4s."