Every step of owning a Toyota should be an experience like no other. That’s why we introduced
the 5 Star Guest Experience Dealership award. We award this to our very best dealers, who
have proven they go the extra mile to consistently deliver an exceptional experience to our
How Dealers earn 5 Star status
To earn 5-Stars, a dealership must consistently offer guests outstanding levels of service in
both sales and servicing. We regularly monitor guest satisfaction levels against a strict
set of criteria, to ensure standards never slip.
How this benefits guests
The only way a dealer can achieve maximum 5-Star status is with a 'Guest First' culture and
by continuously striving exceed expectations. As a result, you can expect the very best
Toyota ownership experience - the kind you’d be happy to recommend to anyone.