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Toyota


About Toyota

Toyota Community Spirit

Community Contribution

Globally, Toyota's founding mission is to contribute to society through the manufacture of automobiles. Locally, one of the ways that Toyota contributes is through its investment in the communities where it operates.
Toyota Australia's community investment focuses on how the company can share its skills, knowledge and resources to build capacity in the local community. Through its community investment the company aims to build relationships with the Australian community and stakeholders, encourage employee and dealer participation and deliver long-term sustainable benefits to the environment through partnerships with non-governmental organisations.
This investment includes:


  • Toyota Australia Community Spirit, which is Toyota Australia's corporate citizenship program and includes national and local partnerships.

  • Toyota Australia's community contributions, which include commercial sponsorships, donations and community investment.


About the program

Toyota Community Spirit, Toyota Australia's corporate citizenship program, develops partnerships that share Toyota's skills, networks, expertise and other resources with the community.

The program provides opportunities for Toyota to participate in issues and activities that are important to the Australian community and build corporate reputation and relationships.

The program provides financial and in-kind support for national and local community programs.

Toyota dealers and employees nationally are participating in the program.

Partnerships developed deliver benefits to the community, our community partners and Toyota Australia.

Toyota does not accept unsolicited requests to establish community partnerships.


Toyota Community Spirit Principles



How Toyota Australia chooses its partnerships

Toyota Australia has eight principles that determine the selection of the company’s community partnerships. These principles help Toyota Australia to direct its resources into areas where it can be most effective.

They are:

  • Addresses local needs identified by local communities
  • Supports business objectives of all parties
  • Multi-faceted partnerships that must involve more than dollars and an opportunity to display the Toyota logo
  • Delivers long-term sustainable benefits to the local community
  • Builds and strengthens relationships and reputation
  • Employee and dealership participation in local community activities
  • Provides platforms for broader engagement that provide opportunities to build relationships with target audiences
  • Meets and exceeds stakeholder expectations.