Toyota Community Spirit
About the program
Toyota Community Spirit, Toyota Australia's corporate citizenship program, develops partnerships that share Toyota's skills, networks, expertise and other resources with the community.
The program provides opportunities for Toyota to participate in issues and activities that are important to the Australian community and build corporate reputation and relationships.
The program provides financial and in-kind support for national and State community partnerships and local community programs.
Toyota dealers and employees nationally are participating on the program.
Partnerships developed deliver benefits to the community, our community partners and Toyota Australia.
Toyota does not accept unsolicited requests to establish community partnerships.
Toyota Community Spirit Principles
All partnerships are aligned with the following principles:
Addresses local needs identified by local communities
National or State-wide strategies are developed that can be tailored for local application.
Supports business objectives of all parties
Areas of focus and potential partners are selected based on a match between Toyota's and a partner's business objectives. Partnership activities are developed to address the matching business objectives. Partnerships are developed as strategic alliances between Toyota and the partner organisation rather than as a sponsor to recipient relationship.
Multifaceted partnerships
Partnerships must involve more than dollars and an opportunity to display the Toyota logo. As well as funding, Toyota might contribute for example: technical skills through employee volunteer placements or presenters, venues, or access to particular audiences or locations.
Delivers long term sustainable benefits
Activities must deliver sustainable benefits to a local community or participant. It is possible to pilot concepts in the first year and then build a broader program.
Builds and strengthens relationships and reputation
Partnership must involve face to face contact rather than just a name on a cheque. The emphasis is on personal contact at the local level eg: local dealer to local community groups.
Employee and dealership participation
Partnerships provide opportunities for dealers and employees to participate in practical local activities in their community.
Platforms for broader engagement
Partnership activities provide opportunities to build relationships with target audiences beyond actual partnership participants.
Meets and exceeds stakeholder expectations
Must support the Toyota's #1 mindset. Community capacity building (embedding new knowledge or skills in a community for long term application) is central to the Toyota Community Spirit approach.
